At 877com, the privacy and security of every player's personal data is a matter we take with the utmost seriousness. This Privacy Policy explains precisely what information 877com collects from you, why we collect it, how we use and protect it, and the rights you hold over your own data as a registered player on our platform.
This Privacy Policy applies to all personal data processed by 877com in connection with your use of the 877com website, mobile platform, customer support channels, and any associated services (collectively, the "Platform"). By registering an account or continuing to use the 877com Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein.
877com is committed to handling your personal information in accordance with internationally recognised data protection principles, including purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality. We collect only the data that is genuinely necessary to operate the Platform safely, fairly, and in compliance with our licensing obligations.
This Policy should be read alongside the 877com Terms & Conditions and our Responsible Gaming policy, all of which together govern your relationship with the 877com Platform.
877com collects personal data across several categories depending on how you interact with the Platform. The following table summarises the categories of personal data we may hold about you:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC / passport number | Account registration, KYC verification, age verification |
| Contact Data | Email address, phone number, city of residence | Account communication, support, promotional messages |
| Financial Data | Payment method type, transaction reference, JazzCash / EasyPaisa account identifiers | Payment processing, fraud prevention, AML compliance |
| Technical Data | IP address, device type, browser, operating system, session timestamps | Security, fraud detection, platform optimisation |
| Usage Data | Games played, bets placed, deposit/withdrawal history, session duration | Responsible gaming monitoring, personalisation, analytics |
| Communications Data | Support chat logs, email correspondence, survey responses | Customer service, dispute resolution, quality assurance |
| Preference Data | Marketing preferences, language settings, responsible gaming tool settings | Personalisation, responsible gaming compliance |
877com does not collect or store complete payment card numbers. Financial transaction data is handled exclusively through our approved payment processors (including JazzCash, EasyPaisa, HBL, UBL, Allied Bank, Meezan Bank, SadaPay, and USDT TRC20 channel partners), each of which maintains their own data protection obligations.
877com collects your personal data through the following channels and mechanisms:
The majority of your personal data is collected directly from you when you create an account, complete identity verification (KYC), make a deposit or withdrawal, contact customer support, participate in a promotion, or respond to a survey. You are responsible for ensuring that all information you provide to 877com is accurate, current, and complete.
When you access the 877com Platform, certain technical and usage data is collected automatically. This includes your IP address, device fingerprint, browser type, operating system, referring URL, pages viewed, features accessed, and session duration. This data is collected via server logs, cookies, and similar tracking technologies described in the Cookies section of this Policy.
In certain circumstances, 877com may receive personal data about you from third parties. This includes identity verification data from KYC service providers, fraud risk scores from financial intelligence partners, and limited data from payment processors confirming transaction status. 877com does not purchase marketing lists or acquire personal data from data brokers.
877com processes your personal data for the following specific, legitimate purposes:
877com does not use your personal data for automated decision-making that produces legal or similarly significant effects without human oversight, except as required by our fraud prevention and AML systems, in which case you may request human review of any automated decision affecting your account.
877com processes your personal data on the following legal bases, depending on the specific purpose of each processing activity:
877com does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We share your data only in the limited circumstances described below:
877com retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, accounting, or reporting requirements. The following general retention periods apply:
When personal data is no longer required for its stated purpose and no legal obligation requires its retention, 877com will securely delete or anonymise the data in accordance with our data disposal procedures.
877com employs a comprehensive, multi-layered security architecture to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security measures include, but are not limited to:
While 877com takes all reasonable precautions, no method of data transmission or storage is completely immune from security risks. Players are encouraged to choose strong, unique passwords for their 877com accounts, enable 2FA where available, and to report any suspected unauthorised account access to our support team immediately.
877com uses cookies and similar tracking technologies (including pixel tags, local storage, and session tokens) to operate the Platform, remember your preferences, maintain session security, and analyse how players interact with our services.
You may manage your cookie preferences at any time through your browser settings or through the 877com cookie preference centre. Please note that disabling certain cookie categories may affect the availability or functionality of some Platform features.
As a player on the 877com Platform, you hold a number of rights with respect to your personal data. 877com is committed to honouring these rights promptly and transparently. Your rights include:
To exercise any of your privacy rights, please contact the 877com Data Protection team using the contact details in Section 14 of this Policy. 877com may need to verify your identity before processing a rights request to prevent unauthorised disclosure of data.
877com strictly prohibits the use of its Platform by anyone under the age of 21. We do not knowingly collect personal data from minors. The 877com registration process requires age verification, and additional KYC checks are conducted to confirm that players meet the minimum age requirement.
If 877com becomes aware that personal data has been inadvertently collected from a person under the age of 21, we will immediately suspend the associated account, delete all collected data in accordance with applicable regulations, and report the matter to the relevant licensing authority if required to do so.
Parents and guardians who believe that a minor may have registered an account on 877com are urged to contact our support team immediately so that we can take appropriate action without delay.
877com operates under an international gaming licence and, as a result, certain personal data may be processed by our service providers and infrastructure partners in jurisdictions outside Pakistan. Where such international transfers occur, 877com ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Policy.
Safeguards used for international transfers include contractual data processing agreements with all third-party processors that impose data protection obligations equivalent to or exceeding those under which 877com operates. 877com does not transfer personal data to jurisdictions that lack adequate data protection frameworks without implementing such contractual safeguards.
877com reserves the right to update this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. Where changes are material — for example, where we introduce a new category of processing or a new third-party data sharing arrangement — we will notify registered players via email and/or a prominent platform notification at least fourteen (14) days before the changes take effect.
For non-material amendments, such as clarifications of existing language or corrections of typographical errors, the updated Policy will be published on this page with a revised effective date, and no separate notification will be issued. We encourage you to review this Privacy Policy periodically to stay informed of how 877com handles your personal data.
If you have any questions, concerns, or requests relating to this Privacy Policy or to the handling of your personal data by 877com, please contact us through the following channels. Our data protection team will acknowledge your enquiry within five (5) business days and provide a substantive response within thirty (30) days.
If you are not satisfied with 877com's response to a privacy complaint, you may have the right to escalate your complaint to the relevant data protection authority or gaming regulatory body applicable to 877com's operating jurisdiction.
Six core commitments that underpin 877com's approach to data protection.
Every byte of data exchanged between your device and 877com servers is protected with 256-bit SSL/TLS encryption — the same standard used by international financial institutions.
877com never sells, rents, or trades your personal information to third-party marketers. Your data is used only for the purposes described in this Privacy Policy — nothing more.
Our identity verification process uses accredited KYC partners to confirm your identity securely. Documents submitted for verification are encrypted, access-controlled, and never shared beyond compliance obligations.
877com respects your full suite of data subject rights — access, rectification, erasure, portability, and objection. Submit a request and our privacy team will respond within 30 days.
877com uses only the cookies necessary to operate the Platform securely and improve your experience. Non-essential analytics and marketing cookies are deployed only with your explicit consent.
877com operates under internationally recognised gaming and data protection standards. Our compliance team regularly reviews our data practices to ensure alignment with evolving regulatory requirements.
Your personal data is safe with us. Join thousands of Pakistani players who trust 877com for secure cricket betting, live casino games, slots, and more — all in PKR with full responsible gaming support.